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The Battle of Beliefs
Social psychologist Leon Festinger first coined cognitive dissonance in the 1950s. Festinger and James Carlsmith conducted a now-famous "$1/$20” experiment to study cognitive dissonance.Cognitive dissonance is a psychological concept that...
Why do we forget names? Can we fix it
Let me take you on a journey to a small coffee shop tucked away in a bustling city. Imagine yourself sipping your favourite latte when suddenly a friendly stranger strikes...
Where does the gut feeling come from?
Although we often dismiss or ignore such feelings as just a hunch, research confirms that this feeling results from a complex connection between your brain and the gut. This blog...
